Privacy Policy

Effective Date: April 21, 2026

Eagle Premier Realty LLC d/b/a The Rent King (“The Rent King,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, www.therentking.com, and any related websites, landing pages, online forms, applications, or digital services that link to this Privacy Policy (collectively, the “Site”).

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit the Site, contact us, request information, join our renter list, submit owner onboarding information, request a tour, or submit a rental application.

By using the Site, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

– Name
– Email address
– Telephone number
– Mailing address
– Property address
– Move-in preferences
– Rental search criteria
– Employment and income information
– Landlord or housing history
– Information about pets, occupants, and housing needs
– Any other information you submit through forms, messages, uploads, or applications

We may also collect information automatically when you use the Site, including:

– IP address
– Browser type
– Device type
– Operating system
– Referring website
– Pages viewed
– Date and time of visits
– Clickstream or interaction data
– Cookies and similar tracking technologies

2. How We Use Your Information

We may use your information for business and operational purposes, including to:

– Respond to inquiries and communicate with you
– Provide real estate, leasing, rental, and property management services
– Process tour requests, renter inquiries, and owner onboarding submissions
– Evaluate rental applications and coordinate screening
– Market available rental properties and related services
– Improve our Site, services, and user experience
– Maintain records and internal business operations
– Comply with legal and regulatory obligations
– Protect our rights, users, clients, tenants, applicants, owners, and the public

3. Rental Applications and Screening

If you submit a rental application or related information, we may use that information to review your eligibility, verify information you provide, communicate with you, and coordinate screening or application-related services.

Application processing may involve third-party screening or verification providers. By submitting an application or related information, you acknowledge that your information may be shared with such service providers as reasonably necessary to process your request or application.

4. Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies to understand how visitors use the Site, improve website performance, and support marketing and advertising efforts.

You may be able to adjust your browser settings to refuse certain cookies; however, some parts of the Site may not function properly if cookies are disabled.

5. How We Share Information

We do not sell your personal information in the ordinary course of our business. We may share your information with:

– Property owners, landlords, or their representatives, when necessary for leasing or management purposes
– Vendors and service providers who help us operate the Site or provide services
– Application screening, verification, or background service providers
– Technology, hosting, CRM, communication, analytics, and website support providers
– Professional advisors, including attorneys, accountants, or insurers
– Government agencies, regulators, law enforcement, or courts when required by law or legal process
– Other parties in connection with a merger, acquisition, restructuring, or sale of business assets

We may also disclose information when we believe disclosure is necessary to protect rights, safety, property, or legal interests.

6. Text Messages, Calls, and Electronic Communications

If you provide your phone number, email address, or other contact information, you consent to receive communications from us regarding rentals, inquiries, tours, applications, property management services, and related matters.

These communications may include phone calls, emails, and text messages. Message and data rates may apply. Consent to receive text messages is not a condition of purchase, lease, or any service. You may opt out of marketing emails by using the unsubscribe link where available, and you may opt out of text messages by replying STOP where applicable.

7. Third-Party Links and Services

The Site may contain links to third-party websites or services, including screening providers, map tools, scheduling tools, social media platforms, or listing-related services. We are not responsible for the privacy practices, content, or security of those third-party websites or services. We encourage you to review their privacy policies before providing personal information.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, network, or electronic storage system is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.

10. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Site. If we learn that we have collected such information, we will take reasonable steps to delete it.

11. Your Choices

You may contact us to request that we update or correct certain contact information you have submitted to us. You may also choose not to provide certain information, but doing so may limit your ability to use parts of the Site or request services.

12. Florida and U.S. Users

The Site is intended for users located in the United States. If you access the Site from outside the United States, you understand that your information may be processed and stored in the United States.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the Effective Date above. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Eagle Premier Realty LLC d/b/a The Rent King
600 Cleveland St., Suite 375
Clearwater, FL 33755
Phone: 727-222-1369
Website: www.therentking.com